Technical SEO Services

Most local businesses lose rankings to invisible technical problems — slow Largest Contentful Paint on mobile, duplicate content from www and non-www variants, missing canonical tags, broken redirect chains, orphan pages, and schema that fails validation. The content can be great, but Google still can't rank what it can't crawl, render, and trust.

Our Technical SEO engagement is a 90-day program that turns your website into a measurable ranking asset. We start with a full crawl audit using enterprise-grade tools, cross-reference Google Search Console coverage and Core Web Vitals data, and prioritize fixes by ranking impact — not by what's easiest. Every change is documented, validated, and tied back to a metric.

We work as an extension of your team. You get a senior technical SEO running the audits and a developer implementing fixes, with weekly status updates and a single point of contact. No tickets disappearing into a void, no quarterly check-ins, no surprises.

Core Web Vitals — Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift — are a confirmed Google ranking factor and a major driver of bounce rate. Our optimization process targets the metric Google measures: 75th-percentile real-user data on mobile, not synthetic lab scores.

We compress and serve next-gen image formats (WebP, AVIF) with responsive srcsets, lazy-load below-the-fold content, defer non-critical JavaScript, eliminate render-blocking CSS, preload critical fonts with font-display: swap, and audit third-party scripts that bloat your page weight. Most sites we work on cut LCP by 40-60% in the first 30 days.

We also harden your hosting and CDN setup. Brotli compression, HTTP/2 or HTTP/3, edge caching of static assets, and image CDN delivery are baseline. If your current host can't deliver, we help you migrate.

We audit and rebuild your XML sitemap, robots.txt, canonical tag strategy, and internal linking graph so Google spends its crawl budget on the pages that matter. Pages that should not be indexed get noindexed; pages that should be indexed get linked from high-authority parents.

Duplicate content, parameter URLs, pagination, and faceted navigation all get cleaned up. We resolve www / non-www, http / https, and trailing-slash variants with permanent redirects, then verify the redirect chains are single-hop.

Internal linking is treated as a ranking lever, not an afterthought. Service pages link to relevant location pages and vice versa, the homepage funnels authority to revenue-driving pages, and breadcrumbs reinforce topical relationships.

Structured data tells search engines exactly what each page is about. We implement valid JSON-LD for LocalBusiness, Organization, Service, FAQPage, BreadcrumbList, and Article schemas — every implementation is validated against Schema.org and Google's Rich Results tester before deployment.

Done right, schema unlocks rich results in search: FAQ accordions, breadcrumb trails, star ratings, business hours, and knowledge panel entries. These take up more SERP real estate, lift click-through rate, and reinforce relevance for local queries.

We also build the Local SEO entity graph — connecting your website schema to your Google Business Profile, citations, and social profiles so Google sees one consistent business identity.

Google indexes the mobile version of your site first. We audit mobile usability — tap targets, viewport meta, font sizing, intrusive interstitials — and make sure every revenue page passes Google's mobile-friendly test.

We also confirm that critical content is in server-rendered HTML, not blocked behind client-side JavaScript that crawlers may not execute. If your site uses a JavaScript framework, we make sure it ships indexable HTML or server-side rendering.

Accessibility overlaps with SEO — semantic headings, descriptive alt text, ARIA landmarks, and keyboard navigation all help both users and crawlers. We bring your site in line with WCAG AA standards as part of the engagement.